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14,000 Person Industry Survey Shows XX2i Optics Fast Becoming an Athlete Favorite

14,000 Person Industry Survey Shows XX2i Optics Fast Becoming an Athlete Favorite

The breakout sunglass brand is gaining loyalty from fans and amassing accolades


A few years ago, XX2i Optics was the new kid on the block when it came to sport polarized sunglasses, polarized readers, and performance eyewear technology. Now, according to a new USA Triathlon member survey taken by 14,786 members, the brand is quickly becoming an athlete favorite, rated as the #3 sunglass brand that people intend to buy in the next twelve months. USA Triathlon will publish full results and findings from its member survey this fall.   


"The results really came as a validation of the investment in technology, design, features and value we have made in building a sunglass brand focused on the needs of performance athletes who are looking for functional and value packed eyewear," said Paul Craig, President of XX2i Optics. "When you're an upstart brand like us, and you're up against industry giants that have been around for decades or longer, this is an amazing endorsement from the athletes who live in, train in, and love our product."   


According to a recent survey of USA Triathlon membership, XX2i Optics is the #3 brand of sunglass that athletes intend to buy in the next 12 months, and was rated #5 out of over 20 brands in overall satisfaction. The polarized performance eyewear brand ranks higher in quality than brands that are considered industry staples, with over 70% of the 14,786 respondents rating XX2i Optics as a 4 or above (Very Good, Excellent) on a scale of 1 to 5. XX2i Optics also beat out all brands except Oakley and Rudy Project among consumers intending to buy in the next 12 months, showing an upward trend for a brand that appeared on the scene in 2012 to win Outside Magazine's Outstanding Value Award.


The award was quickly followed by two of XX2i Optics' flagship performance models receiving the Field Tested Seal of Approval from the North American Fishing and Hunting Clubs. In 2013, the USA1 frame, favored by professional triathlete AJ Baucco, received Gear Institute's Best Value Award. The brand has also acquired a cult following among the running community and garnered rave reviews from bloggers.


"The XX2i sunglasses have given me an entirely new perspective on what sports eyewear should be," said Bradley Cuzen in a review, better known as 'Bradley on the Run' to his followers. "Solid, but lightweight at the same time. Exactly as sports sunglasses should be. The company obviously believes in their product."  


The brand is also growing in popularity on social media, with a budding team of social influencers like @RunningWithStrength and @BettiniRunsWI rocking the brightly colored shades during morning runs. This is in addition to a deep bench of professional athletes, like Canadian record holder Natasha LaBeaud Anzures and endurance athlete Bruckner Chase. XX2i Optics is also the official eyewear of Race Across America, USA Water Polo, USA Paragliding, and a competition supplier for the US Freestyle Ski Team,.


“We’ve truly enjoyed partnering with XX2i Optics,” said Chuck Menke, USA Triathlon’s Chief Marketing Officer. “The brand has gained a large, loyal following very quickly among triathletes, due in large part to its extremely versatile sports eyewear line.” 


All XX2i Optics performance sunglasses feature adjustable temple arms and nosepieces for an unbeatable and lightweight fit, with 4k Optics and available 8k Optics polarized lenses. The latest addition to the XX2i Optics product line is the Hawaii1, a polarized sport sunglass featuring carbon fiber temple arms and weighing just 0.7 ounces, making it truly one of the lightest sports eyewear options on the market. XX2i Optics’ polarized casual line features 8k optics for an unbeatable, crystal clear view and superior visual acuity. All frames are covered by a lifetime warranty, and a 365 day money back guarantee. Find XX2i Optics entire line of sport polarized sunglasses, polarized readers, performance eyewear, and casual sunglasses online, and take advantage of free shipping on all orders at