FOR IMMEDIATE RELEASE
Denver, CO – Award winning polarized performance and casual eyewear company, XX2i Optics, is proud to announce their continued partnership with online race resource and innovative ambassador company BibRave. Together, they will introduce a wide array of sunglass options to vetted representatives and social media influencers within the running community.
“Runners are a perfect match for XX2i Optics. They are discerning, value conscious consumers that appreciate top quality eyewear at a reasonable price,” said Paul Craig, President of XX2i Optics. “You don’t need a lot of cash or fancy gear to step outside your front door for a run, and that’s why XX2i Optics has grown so quickly within the running world. We pride ourselves on crafting amazing sunglasses with even more amazing warranties, something that was even recognized by Outside Magazine when they honored us with their ‘killer value’ designation. BibRave has allowed us to extend our reach by getting our glasses in the hands of top end running ambassadors.”
BibRave’s testers and authentic reviewers give endurance sports brands, like XX2i Optics, the opportunity to work alongside digitally savvy runners, also referred to as “BibRave Pros.” After spending several hours racing and training with XX2i’s glasses, each Pro writes an extensive blog review and provides excellent social media promotion.
In addition to promotional content from individual BibRave ambassadors, XX2i Optics has sponsored four separate #BibChats, which are weekly Twitter chats focused on various topics associated with running and running gear. Due to the success of these educational programs that speak directly to potential consumers, it was an easy decision for XX2i Optics to renew their relationship with BibRave for 2016.
“XX2i has provided our BibRave Pros with some seriously high-quality eyewear,” said Tim Murphy, Co-Founder of BibRave. “A lot of runners don’t know how important having good sunglasses can be, and many think quality means super expensive. Having XX2i as a sponsor has opened up their eyes to the benefits of wearing cool shades, and has proven that you can get fantastic eye protection and style without breaking the bank.”
XX2i is looking forward to their upcoming sponsored #BibChats, which will take place on August 16th and November 22nd. These Twitter chats are open to the public, and are a fun way to stay informed about the latest running gear.
BibRave works with races and brands to help them engage with runners and ultimately drive more sales and registrations. Through their large network of running bloggers, BibRave Pros, and their popular Twitter event, #BibChat, BibRave helps endurance brands and races go beyond simple advertising and truly connect with more runners. The company’s consumer facing-product is a race review site where runners can learn about a race before signing up, and leave feedback after the event. The company launched in late 2013 in the Midwest and is now based in Portland, Oregon.
About XX2i Optics
High quality performance and casual eyewear at an excellent price • Winner of Gear Institute’s “Best Value” Award and Outside Magazine's “Killer Value” Award • Lifetime Warranty • www.XX2i.com
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